FOI Request: Dalston Conversation (FOI-2807)
Dear ***** ******
Re: Freedom of Information Request.
Thank you for your request for information under the Freedom of Information Act 2000, received 6 March 2019. Your request has been considered and our response is in bold below.
You requested the following:
I would like to know which organisations were involved in running "the dalston conversation", how much the campaign cost, and which councillors or other individuals were involved in the decision to carry it out and in overseeing it. Why was the decision made to carry out a digital campaign given that internet access is not universal and is less available to elderly residents How much money was given to facebook or other social media platforms to advertise the campaign
The Council’s Response
Hackney Council is the sole organisation involved in operating the Dalston Conversation project.
As with all projects run by the council, there is sign-off by various cabinet members and the Mayor and operational oversight by officers. For the Dalston Conversation, the Mayor and cabinet member for regeneration, Cllr Nicholson, were involved in reviewing and signing off the project strategy and implementation plan. The day-to-day project is overseen by a steering group consisting of officers from the planning, economic regeneration and communications, culture and engagement departments.
Ward Councillors for Dalston, Cllrs Adejare and Snell, have been updated regularly on the project and have been working with the project team to ensure we attend various community events and reach out to specific groups. Ward members for Shacklewell have also been briefed on the project.
The council has trialled the use of an on-line engagement platform as a means of engaging different community groups in new and innovative ways. We are aware that digital exclusion remains an issue for many in Dalston and across Hackney which is why the project team have run a number of street stalls, workshops, group sessions with a variety of local groups, organisations and individuals. This has included a community deliberative event which was an opportunity for a cross-section of residents to contribute to the project, as well as more bespoke events with young black men, school children, disabled groups and OAPs with Age Concern in Dalston. During events such as the market stalls on Ridley Road, paper copies were available for shoppers, market traders etc. This engagement will continue, with more events planned in the coming weeks.
In addition to Facebook and Instagram advertising, we have shared information about the project and our various events using traditional means of communication including articles in Hackney Today, leaflets, press notices, posters and via direct mailshots. We have also worked with local organisations to distribute information via their own communications channels.
Since launching the Dalston Conversation in September 2018, campaign costs for the project is £6,190.
Additional costs for social media including Facebook, Twitter and Instagram have cumulatively cost £134.29
Appeals & Complaints Procedure
If you are dissatisfied with this response and wish to appeal, please write to the Information Management Team and this will be dealt with through our Internal Review procedure.
Information Management Team - Governance
London Borough of Hackney
Hackney Service Centre
1 Hillman Street
London E8 1DY
Your request for an internal review should be submitted to us within 40 working days of receipt by you of this response. Any such request received after this time will only be considered at the discretion of the Council.
If you are still not satisfied following the Internal Review, you have a right to appeal to the Information Commissioner at the contact details provided below.
Information Commissioner"s Office
Telephone: 01625 545 700
Information Management Team
London Borough of Hackney